DISTURBING MUCH?? Who exactly ARE these people - PR or for profit traitors

HMMM - for profit PR consultants for Nations??  Located in Washington DC - Our nation's capitol.  OBVIOUSLY THEY HAVE NOT BEEN DOING MUCH FOR THE US LATELY (Or perhaps they have - and the "Dubya" administration is just so bad that the image the US has now is the best they could do with what they had to work with. Wouldn't that be treason - to help (FOR PROFIT no less) other nations gain advantage over the US if you are a us citizen?  Espionage if you are a non-citizen operating within the US?? For countries, as for corporations, success in the global marketplace is achieved through effective differentiation, based on strategic positioning and branding. The art of corporate branding is well established today, but its application to nations is still in its infancy. This is because countries are very different from companies, and do not easily lend themselves to traditional corporate branding techniques. But it is also due to countries not yet realizing how much branding can help them achieve their national objectives. As a thought leader in nation branding and communications, we offer a unique set of products and services, from analyzing and tracking how your brand is perceived in the world to helping you refine, manage and promote your brand. These services are designed to help you achieve your optimal position in the global system. Results will range from intangible benefits, such as greater international prestige, to tangible benefits, such as increased inbound investment, exports and tourism. Because of the confidential nature of our work with some clients, only general information is provided here. To find out more about how we can help you with your branding and communications, please contact us. Visit our websites designed to help countries get their messages to the world. Our indexes rank all countries and territories based on how they are perceived in leading international media. We publish results of quarterly research in April, July, October and January. Annual results are published in January. The indexes are based on analyzing millions of mentions in hundreds of thousands of articles every quarter. The first index was published in July, 2008. The East West Global Index 200 ranks all 192 UN members and 8 major territories, by score. The same data can be found ordered by Volume of mentions, Alphabetically and in Regional Indexes. The top 10 countries for Q3/2008 are listed below, together with the 10 countries that improved the most between Q2 and Q3, and the 10 countries whose scores declined the most in that period. Q3/2008 TOP 10 1. Singapore   2. Hong Kong   3. Greece     4. Australia     5. Malaysia     6. Brazil     7. China     8. Jamaica     9. Italy     10. United Kingdom   +131 China +120 Austria   +107 Chile   +92 Argentina   +92 Macedonia   +90 Denmark   +88 Fiji   +87 Tajikistan   +66 Djibouti   +55 Togo   -135 Finland -130 Russia -121 United States -117 Mongolia -103 Turkey -102 Ukraine -99 Bolivia -71 India -70 Antigua and Barbuda -70 Thailand Composite Index In 2009 we will produce an annual composite nation branding index that will combine perception results with other indices, including economic freedom, development levels, quality of life and prevalence of corruption. We can provide customized reports that detail perceptions of countries, regions, cities, industries and personalities, worldwide or in particular markets. These can be used by governments as well as branding, PR, communications and advertising companies, to shape desired identities and messaging, building on brand strengths while addressing weaknesses. See details>>   We offer a range of branding and communications services designed to help countries improve how they are viewed in the world, so that they can raise their international standing and improve their economies. Our consultancy is based on many years of experience helping governments improve their international communications. See details>>   ©2008 East West Communications Home | Services | Indexes | Resources | Press | Principals | Contact Us